You and your brand new (used) car are destined to be together.
Carvana is the one pulling the strings to make it happen.
AD: Karen Lai | AD: Jake Leber
Randomly selected customers will be chosen to have a “Destiny Delivered Truck”, decorated in parade-like fashion, arrive at their house and congratulate them. The decorations will represent stories of fate and fortune. The deliveries and reactions will be filmed to create online content for the campaign.
Captain Hook’s Pirate Ship
Cinderella’s Pumpkin Carriage