Perception is in the eye of the beholder, or in this case, their nose.
Certain smells have the ability to transport you to the past in a way that photographs can’t.
AD: Karen Lai | AD: Sarang Kim
Product Extension: Car Scents
Bath & Body Works will sell a limited edition series of car fresheners that are paired with memories.
Bath & Body Works will place billboards in locations correlating with the scenes in each one.