BATH & BODY WORKS

Perception is in the eye of the beholder, or in this case, their nose.
Certain smells have the ability to transport you to the past in a way that photographs can’t.

AD: Karen Lai | AD: Sarang Kim


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Product Extension: Car Scents

Bath & Body Works will sell a limited edition series of car fresheners that are paired with memories.

 

 

 

Integrated Billboards

Bath & Body Works will place billboards in locations correlating with the scenes in each one.

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